Digital Marketing Frequently Asked Questions (FAQs)
Do you have questions about digital marketing? We have answers! Check out our list of commonly asked questions below, which we have compiled based on queries from clients and online research. Whether you're a business owner or marketing professional, you're sure to find the answer you're looking for!
Table of Contents
DIGITAL MARKETING
What is digital marketing?
Digital marketing involves connecting with potential and current customers using electronic devices that are internet-enabled. This could include computers, tablets, and smartphones.
Digital marketing strategies often focus on utilizing channels such as search engines, social media platforms, email, and websites or apps to make the connection.
What does a digital marketer do?
As digital marketing has progressed, more and more experts are helping companies to create successful strategies or carry out programs. If you're new to the world of digital marketing, it might be a good idea to hire an experienced consultant who can help you navigate the landscape.
Would my business benefit from digital marketing?
There's no doubt about it. Even though a lot of businesses are still doubtful about digital marketing, if you don't embrace it, you're missing out on reaching consumers who spend a lot of their time on digital media channels.
What’s the biggest mistake digital marketers make?
Focusing on themselves. Yes, obviously, the main objective of marketing is to generate sales. However, in the age of digital media a company-centric, promotional approach puts off potential customers. Make your marketing client focused.
Second most common mistake: Oftentimes, digital marketers start and then stop. You need to continuously provide content to the channels you use
How often should I update my website?
If a website is never updated with new content, it will not perform well or support any digital marketing objectives. Even though a static website technically qualifies as a website, it is more like a digital brochure that produces little to no leads.
What do I need to know about mobile?
Most people in the world use mobile phones as their main source of technology. A large portion of your target audience spends a considerable amount of time every day using a smartphone. Mobile marketing therefore focuses on strategies such as messaging, mobile apps, and mobile-friendly websites. A company that does not take mobile marketing into account is bound to fail.
What is a buyer persona?
A buyer persona is a representation of your ideal customer based on market research and data. Personas help you understand your customer segments better by providing information about their demographics, behavior patterns, motivations, and goals. By understanding these key insights about buyers’ attitudes, concerns, and decision-making criteria, you can create marketing strategies that are more tailored to their needs. .
What is inbound marketing?
The answer to this question can be found with HubSpot, the company responsible for inventing the term. Inbound marketing is focused on attracting customers through relevant and helpful content. This is done by adding value at every stage in a customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.
Outbound marketing often has to fight for a potential customer’s attention. However, inbound marketing does not need to do this because it creates content designed to address the problems and needs of your ideal customers. By doing this, you attract qualified prospects and build trust and credibility for your business.
What is data-driven marketing?
Data-driven marketing is all about using data to get a deeper understanding of what customers want. By understanding the who, what, where, when and why of how consumers react to your marketing campaigns, you can make better decisions and further improve the customer experience.
What is a marketing funnel?
The marketing funnel is a model that helps visualize the journey a potential buyer takes from their first interaction with your brand to making a purchase. It's called a funnel because it starts relatively wide at the top and then becomes more and more narrow as it goes down, meaning that fewer prospects make it to each successive stage.
CONTENT MARKETING
What is content marketing?
Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.
What’s involved in creating a content marketing strategy?
Content marketing involves creating and distributing helpful and/or interesting information to generate awareness for your brand, attract traffic, get leads, and make sales. Usually, marketing content is free and doesn't directly promote your brand like ads do.
Do I need a blog?
Your digital marketing efforts will be most successful if you focus on delivering useful content. Video outlets, podcasts, and media galleries can be great supplemental tools, but a blog is by far the most commonly used method for distributing marketing content that you have complete control over.
What content should we create?
The best way to ensure that your content will be relevant and useful to buyers is to create a wide variety of content types. Some of the most popular options include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals, and various interactive content forms. By offering a variety of content types, you can appeal to the widest range of buyers and ensure that there is something for everyone.
How often do I need to publish blog posts or create new content?
Remember this: search engines will index your site more often if you regularly publish new content. But your audience and search engines won't appreciate poor quality content. So, the best solution is to (1) only create content when you can produce high-quality pieces, and (2) balance your costs and ROI.
What’s better, short or long-form content?
This is a hotly debated question. I submit that short-form content belongs on social media channels, where the audience is moving quickly and taking in a lot of information. Long-form content usually performs better on search engines and gives your blog more substance to help establish your expertise.
How do I get people to read our content?
Your content's success depends on two things: great headlines and a strong reputation. Over time, people will become more familiar with your work, so it's important to maintain a positive image. Keep in mind that your ultimate goal is not just to get people to visit your website, but to get them to subscribe and follow your content.
How do I get mentioned and linked to on other websites?
There are a number of strategies you can employ to garner mentions and links. The three most effective are likely to be: (1) Obtaining opportunities to write guest posts on influential blogs (2) Developing relationships with influencers in your industry, and (3) Consistently creating and promoting content deserving of mentions and links.
What is interactive content?
Interactive content isn't just about sitting back and passively consuming information. It requires some level of engagement from the audience, who in turn are rewarded with personalized, real-time results that matter to them. Answering questions, for example, can help guide prospects to the specific answers they're looking for.
What qualifies as content?
The most common type of content marketing is blogging. Blogs are an easy and effective way to get your name out there. However, there are other forms of content marketing that can be just as, if not more, impactful. Any type of information that is conveyed through a medium can be classified as content. This includes videos, infographics, articles, podcasts, white papers, ebooks, webinars, and more.
What are the benefits of content marketing?
Your brand should create a content marketing strategy for many reasons:
It gives you a chance to establish connections with your target market.
You will be able to distinguish yourself from the competition.
It attracts potential customers and sales.
It builds up your brand's reputation.
It is not expensive.
You can modify it and use it on various platforms.
It is flexible and can be easily changed.
content marketing essentially allows you to share your brand's story with your audience in an effective way.
How should I get started with content marketing?
If you want your content marketing to be effective, you need to take the time to create a strategy first. Don't waste your time developing content without a clear plan in place.
What are the steps to developing a content marketing strategy?
To start, think about who you want to reach with your content. Create a customer persona that your content should be speaking to. Then, based on that persona and your business's brand image, you can decide on what voice to use for your company. The content you produce needs to be informative and valuable to your target demographic, while also being interesting and engaging. As you begin creating content, it's important to keep tweaking your strategy based on how successful each post is.
Do I need to constantly create new content?
Content creation definitely needs to be an ongoing process, but there are ways to make it more streamlined and simpler. One way to do this is to repurpose content. This means taking the information from one piece of content and using it to create different types of content. For example, you could write an ebook about a topic in your industry. Then, you could take the chapters of that ebook and edit them into individual blog posts. Next, you could create an infographic with the statistics mentioned in the ebook. And finally, you could give a webinar discussing the content in that ebook. Not only does this approach make content creation easier, but it also allows the same content to be consumed by people with different preferences.
How often should I post fresh content on my site?
Different studies show various content consumption patterns, which makes it difficult to say how often fresh content should be posted. However, posting at least twice a week is a good rule of thumb. In fact, studies have shown that posting once a day or even multiple times a day can be very effective in driving traffic to a website. This all depends on how much time and effort you're willing to put into creating content. Google usually gives more prominence to websites that regularly update their data.
How important is it to share my content on social media?
There's no use in just posting your content and hoping people will find it; you have to put in the effort to promote it through social media if you actually want anyone to see it. In fact, some experts say that only 20% of your time should be spent on creating the content, while the other 80% should be dedicated to promoting it. It's that important.
Is guest blogging part of a content marketing strategy?
Content creation is vital, no matter where it will appear. Guest blogging is an important part of outreach and B2B PR, but the principles of content marketing are still key: produce valuable content that will help consumers.
Do I need an editorial calendar?
Businesses differ on how they feel about editorial calendars. For some, they are essential; others could care less. How important an editorial calendar is to your business depends on your individual strategy. However, even if you don’t maintain a comprehensive and detailed editorial calendar, you should at least plan out your content a month in advance, noting any holidays or promotion dates you want to mark with special content.
How important are keywords in content marketing?
Google is always changing its algorithm, but that doesn't mean keywords aren't important for content creation. In fact, this process is called search engine optimization (SEO), and it's exactly what it sounds like: organically making your content more visible on search engines.
Although the standards have been slightly lowered so that now words and phrases with similar meanings to the exact phrase searched can come up in results, it's still best to include a few mentions of the precise words and phrases you want to be found for. Keep in mind that your priority should always be writing for people instead of machines
How do I make my content engaging?
Depending on who you're talking to, the answer to this question will be very different. Engaging content for teenagers is going to be vastly different from what middle-aged business professionals find interesting. If you want to keep their attention, speak to your target audience about things they're interested in or things that concern them. Show them that you understand and want to help, then start a conversation. Ask questions and encourage them to respond. With content marketing, communication is not one-way like it is with traditional marketing.
How can content marketing make me into an industry thought leader?
Being known as a thought leader in your industry is something that can really help your business. Content marketing is meant to create trust between you and your potential customers, which is essential for making sales. By writing original content that showcases your expertise, you can become a thought leader and grow your business.
Is there a difference between B2C and B2B content marketing?
No two business are alike, so it only makes sense that their content would differ as well. The goal may be the same, but the way to go about achieving it will be unique to each company. When writing for a B2B audience, it's important to remember that a professional and business-like tone is key. And of course, the topics you'll want to cover should be related to businesses. For a B2C audience, a more conversational approach is often best. This allows you to have a little more range when it comes to choosing topics.
Should I create timely content or evergreen content?
You might be wondering if you should focus on current events or evergreen content for your website...and the answer is both! Having a mix of timely and long-lasting content is important to keep people engaged with your site. addressing current events and new developments in your industry helps you attract traffic through social media and online searches. But you also need to create evergreen content that will continue to bring visitors back month after month and year after year. Otherwise, your entire library of content will lose relevancy quickly.
How can I incorporate big content into my content marketing plan?
Long-form content, like ebooks and white papers, is a key element of any content marketing strategy. Creating this type of content shows your audience that you're an expert in your field, and it provides you with a tool for attracting email subscribers. By offering big content as an incentive to join your email list, you can be sure that you're reaching an interested audience...and growing your company.
How can I create content that converts?
Content marketing is only one piece of the puzzle when it comes to converting prospective customers. A combination of SEO, content marketing, social media marketing, outreach, email marketing, and website design is necessary to lead people to conversion. That being said, content marketing is key in the conversion process because every page on your website and every informative blog post or white paper serves a specific purpose in convincing visitors to purchase. Create different content with each step of the conversion funnel in mind and make sure to include a strong call to action.
What are some common content marketing mistakes?
One of the biggest mistakes in content marketing is to rely too much on traditional marketing strategies. This includes writing blog posts that are too sales-oriented or that excessively promote the company and its products. Instead, your content should be valuable to consumers. Not only is this approach more effective, but it will also avoid turning potential customers off with a hard sales pitch. There is a time and place for sales methods, but your content shouldn't be one of them.
How do I get people to read my content?
If you want people to read your content, you need to make sure that the headline is interesting and informative. It should give readers an idea of what they can expect while also piquing their curiosity. Promoting your article through email and social media is essential, but even the best promotion can struggle if your title isn't up to par.
How do I measure the success of my content marketing efforts – and my overall digital marketing efforts?
In the end, whether a digital marketing plan is successful can be determined by how many conversions it leads to. However, it can be difficult to ascertain exact results because a consumer may need to have several "touches" before making a purchase. For example, someone may read a blog post, see an update on social media, and then read a few emails before finally deciding to convert. Even though the blog post wasn't the immediate reason for the purchase, it was still that initial, important contact.
SEO
What is SEO?
Search engine optimization (SEO) is the process of using onsite and offsite techniques to improve the visibility of your content in a search engine. If done correctly, SEO can lead to more traffic coming to your site, and this traffic will be of a higher quality.
Why is SEO important?
A large portion of web traffic is generated through search engines, and those who come to a site via a search engine are generally more likely to have commercial intent than those who come from other sources.
What is local SEO?
There is no doubt that SEO is critical for any business that wants to succeed online. However, many businesses overlook the importance of Local SEO.
Local SEO is the process of optimizing your online properties for searches that are based on location. If you have a business, it is essential to ensure that you are promoting your products and services to local customers who may need them.
Failing to invest in Local SEO could mean missing out on a large amount of potential traffic and customers. Make sure you don't make this mistake and put Local SEO at the top of your priority list!
What are keywords?
The words and phrases that searchers use to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services are called keywords. SEO professionals take keywords into account when optimizing content for search engines.
What determines search engine rankings?
This question is the root of much speculation and debate because search engine companies such as Google will not answer it. Professionals generally agree that rankings are based on relevancy and authority, but the factors influencing them are plentiful—and unreliable. The most foolproof way to achieve a high search engine ranking is to create one of the most comprehensive web pages possible for a chosen keyword or topic.
What is conversion rate optimization?
Conversion rate optimization is all about increasing the number of conversions from your digital property. This could be a website, a landing page, or even an app. You can improve your conversion rate by testing different elements on your site and making changes based on what works best. Another way to think about CRO is in terms of your marketing funnel. CRO focuses on getting prospects to move to the next stage in the funnel.
PAID ADVERTISING
What is PPC?
PPC is an abbreviation for pay-per-click. It is effectively a method of purchasing web traffic. Advertisers are charged a fee each time their ad is clicked. Search engine advertising is the most commonly used form of PPC, but there are other platforms that offer PPC ad models, such as Facebook.
What is native advertising?
Native advertising is a type of paid media where the ads are designed to fit the look and feel of the platform where they appear. While PPC and social media ads may technically count as native advertising, most people think of native advertising as articles that are published or promoted on editorial websites. Native advertising has become increasingly popular in recent years because (1) viewers are less likely to ignore it than traditional display ads, and (2) it is not blocked by ad blockers.
What is sponsored content?
You may remember advertorials, or editorial-style content that was paid for by an advertiser. Sponsored content is a modern relative of advertorials. Its content is published on behalf of a sponsor, often in a native form. The creative content for sponsored articles may be produced by the publisher or brand. Many publishers have created divisions devoted to writing and designing sponsored content—from articles to videos, infographics, and microsites.
What is performance marketing?
Performance marketing is a type of advertising where you only pay for results. This could be things like clicks, leads or sales. The benefit of this type of marketing is that it is measurable and you can see how effective it is. Performance marketing campaigns usually take place online, so it's important to have good tracking tools.
MARKETING AUTOMATION
What is marketing automation?
Marketing automation software enables businesses to automate and streamline their marketing processes and campaigns across multiple channels. This can include tasks such as lead generation, segmentation, lead nurturing, lead scoring, and measurement processes.
An effective marketing automation tool can help identify your target audience, create appropriate content, and automatically trigger actions based on customer behavior. This can save your business time and resources while helping to improve your marketing efforts.
How does marketing automation work?
Marketing automation can help take your marketing campaigns to the next level. By automating repetitive tasks, you can free up time to focus on other aspects of your business. Automation can be achieved through email campaigns, social media postings, or text messages. Automation software can also help track leads and conversions, giving you valuable insights into your customer base. Tasks that can be automated include:
Analytics and ROI Tracking
Social Media Marketing
Campaign Segmentation
Content Curation and Content Management
Email Marketing Automation
Lead Conversion, Analysis, and Management
Multivariate Testing
Website Visitor Tracking
In what types of businesses does automated marketing work best?
Marketing automation can be extremely beneficial for businesses of any size that are looking to grow their brand and create more advertising. By utilizing marketing automation, businesses can engage with their customers more while also growing brand awareness. Large brand names are constantly using marketing automation, but it is not just for them. Small businesses can also use automated software tools to stand out against competitors, all while completing other daily tasks that require more individualized attention.
What is Lead Capturing?
Lead capture is a process used in marketing automation that can be beneficial to your business. With lead capture, you're able to obtain information on potential customers who visit your website or have searched for similar products/businesses. By having this data, you're able to use sales tools- like lead forms on your website- to generate leads and potentially turn them into paying customers.
What are the benefits of marketing automation?
Marketing automation has many advantages that can make marketing your business easier. The main benefits being:
When you are running a business or even just managing the marketing department, time is valuable. Automation software can help you focus on developing more impactful campaigns rather than doing busywork.
With more free time, you can focus on better marketing campaigns and tactics, and easily turn unknown leads into new prospects with marketing automation.
Any automation software isn’t exactly cheap, but if used properly it can help increase revenue. According to research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost.
Utilizing marketing automation can improve customer satisfaction and retention rates. Personalized and behavior-triggered emails will help capture the buyer’s attention and developing a relationship with customers will be easy with the help of marketing automation.
One of the benefits of using automation technology is being able to track and schedule all your campaigns in one place.
What are the keys to successful marketing automation?
There are several important facets to successful marketing automation, such as:
Contacts: Up-to-date contact and lead management is key to automated marketing. You need to be able to keep track of leads and contacts, and make sure you're not wasting time and resources sending messages to invalid email addresses, spam accounts, or invalid phone numbers.
Internal Content: Around 20-40% of your content should come from your own team. This includes attention-grabbing visuals, photos, videos, and specials. Blogs and social media can be great tools for achieving marketing success.
External content: External content is also important. You should be uploading approximately 60-80% of external content from other sources that are relevant to your business. This can include local events, articles, or other social media posts.
Segmentation: Channeling segments into your marketing tactics will help your marketing automation run more smoothly. These segments should include demographics, behavioral patterns, geographic location, lifestyle, beliefs, and general interest.
Is my company too small for automated marketing software?
Marketing automation platforms are beneficial for businesses of all sizes. It can save businesses time and money by automating marketing tasks. This is especially advantageous for small businesses who may not have the manpower to devote to marketing tasks. In fact, marketing automation could be more beneficial to a small business compared to a larger business.
What is the future of Automated Marketing?
The use of marketing automation technology is on the rise for businesses. With new improvements in artificial intelligence being integrated, there are endless possibilities for what marketing automation can do. Programs and software are constantly being developed to further improve this technology. Additionally, social media plays a large role in marketing automation and is always evolving. New social media platforms emerge frequently and it's important for marketers to stay up-to-date. Marketing automation is the future of marketing.
Will Automated Marketing reduce the amount of work for the marketing department?
Marketing automation is an effective tool that can help to organize your marketing, campaigns, and platforms. It can also assist with analytics and converting potential prospects into solid leads. Marketing automation is not a replacement for current processes, but an improvement tool to make those processes more efficient.
What is the goal of marketing automation software?
The main objective of marketing automation solutions is to enhance, optimize, and simplify time-consuming marketing tasks. Rather than dedicating organizational resources to sending emails, text messages, or social media posts, marketing automation software enables marketers to create sets of instructions, called workflows, to automate these processes.
Automating these routine tasks makes it quicker and easier to nurture high-quality, sales-ready leads while also freeing up time to focus on strategic, high-value work.
What does marketing automation looks like for the customer?
Customers often miss out on content that is relevant to them when marketers take a one-size-fits-all approach. But when content is personalized and delivered where and when customers want it, the chances for success go up greatly. Customers today expect companies to interact with them across channels-whether mobile, email or web. This convenience reduces friction along the buying journey. Managing customer experiences from start to finish improves engagement and results, and also increases satisfaction and loyalty to your brand.
What are some tips for designing a marketing automation strategy?
Marketing automation software won’t solve all your problems instantly. In order to be successful, you need to have a strong marketing automation strategy that takes the entire marketing and sales process into account.
Here are some tips to keep in mind when adding marketing automation to your marketing strategy:
Plan out your lead stages: This will make it easier to determine which actions will be most effective at each stage of the process.
Create a lead scoring process: This will help you prioritize sales resources and focus your efforts on the most promising opportunities.
Set a lead qualification threshold: This will prevent you from wasting time and money on unpromising leads.
Map out the customer journey: This will help you identify areas where the customer experience can be improved.
Build a content library: Having multiple options for interesting, engaging, and relevant content will make it easier to personalize content for your customers.
Take your time with rollout: Implement marketing automation gradually and test often so you can optimize as you go.
Make adjustments along the way: Marketing is never set in stone, so refine your approach based on metrics and feedback to increase your chances of success.
SOCIAL MEDIA
Why is social media important?
Your audience is probably active on one or more of the many social networks where billions of people spend time every day. Brands that comprehend the power of social media marketing and commit the necessary resources can increase awareness, traffic, customer interaction, sales, loyalty, and advocacy.
Which social media channels should I use?
The top social channels in terms of active users are Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Where does your audience spend their time? Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.
How can I control my brand on social media?
You can't control what people say about your brand, but you can join conversations, show concern for customers, and add value. Your brand is now in the hands of your audience.
Should social media be done exclusively by the marketing department?
You don't want to give rise to a social media free-for-all that could confuse your audience. However, expanding your team with an employee advocacy program designed to empower employees to contribute to the conversation and amplify your brand’s voice is something to consider.
What is personal branding?
Self-promotion as a professional has always been around, but the rise of digital media has made it more essential than ever. With the amount of information accessible online, people are increasingly relying on the internet to make hiring and purchasing decisions. By marketing yourself effectively both online and offline, you can create a strong personal brand that will set you apart from the competition.
Can social media marketing really help my business?
No doubt! Numerous businesses have benefited from social media marketing. In fact, if you don't have an online presence on social media, it can damage your business reputation. These days, it's simply expected of any reputable firm.
What are the benefits of social media marketing for my company?
The way consumers communicate with businesses has changed forever, thanks to social media. If your business isn't taking advantage of this, you're missing out on a vital opportunity to develop relationships with customers and help them through the sales funnel.
How should companies measure their social media marketing success?
Success is best measured by looking at traffic, leads, and customers - the same metrics you use for any other marketing activity. Although it can be helpful to understand your social media reach by counting the number of fans or followers you have, what really matters in determining success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.
How much does social media marketing cost? What’s the ROI?
There's no doubt about it—social media marketing isn't free. You might be spending your own time on it, asking an employee to fit it into their workload, hiring a social media specialist, or outsourcing marketing from a agency—but there's always a cost involved. The key is to get the maximum return on investment (ROI) from the time or money you put into it. Just remember that ROI doesn't always mean revenue. It can, but it could also mean meeting other objectives, like getting new leads, increasing email subscriptions, or improving customer satisfaction. The ROI you end up with is directly related to how focused your social media marketing strategy is.
Does my company really need a blog for social media marketing?
No doubt about it, a blog is key. Not only does it make you more credible as an industry expert and give you regular, keyword-rich content to please the search engines, but it's also a vital component of social media marketing. One of the most effective ways to share content on social media is by posting links to blog posts. If you don't have fresh blog posts being shared on a regular basis, you won't have as much to talk about with your fans and your traffic will suffer.
Is social media marketing better for B2C or B2B businesses?
It's important for both B2C and B2B businesses, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. However, as a tool for connecting a business with its customers, social media is vital to both.
How should we be using Facebook for marketing?
Facebook is the perfect way to connect with over a billion people worldwide. With plenty of ways to share content and interact with your audience, Facebook is perfect for promoting your brand. Encourage your fans to share your content to help get your message out there!
How should we be using Twitter for marketing?
Twitter boasts over 330 active million users and is perfect for sharing your content and connecting with other industry influencers.
How should we be using LinkedIn for marketing?
LinkedIn boasts over 822 million users. It's a great platform to share your professional accomplishments with the world, but even more importantly, it's an ideal place to interact with your target audience. By participating in discussions and answering questions in LinkedIn Groups, you can not only showcase your thought leadership in your industry, but also demonstrate your willingness to help others.
Is YouTube important for marketing?
What started out as a way to share homemade videos has now become one of the most powerful tools in social media marketing. With over 30 billion views per day, YouTube is a great way to promote your brand's image and give your audience a behind-the-scenes look at your business. You can also use it to create how-to videos that provide valuable information to your viewers.
Is outreach an important part of social media marketing?
Guest blogging is an effective method of outreach, but social media can help your efforts significantly as well. You can connect with other influencers in your industry and build relationships with them by helping them promote their content. If you do this before asking for a guest blogging opportunity, it will boost your chances of success greatly. Plus, when your audience sees that you regularly converse with other experts via social media, they'll see you as an expert too!
What type of social media content converts best?
What type of content converts most effectively for you depends on your audience. The best way to find out is to test, tweak, and test again until you find the right fit.
How much time should social media marketing take each week?
The timing of your posts is crucial to success in social media marketing. Posting in real-time allows you to reach your target audience directly. Although there are tools to help you schedule and automate posts, it's important to also monitor activity on your accounts daily. This way, you can respond quickly to questions and comments from your audience. Planning, creating content, posting images, responding to feedback and checking analytics can easily become a full-time job if you want to succeed in social media marketing.
What are some common social media marketing mistakes business make?
One of the most common mistakes is inconsistency - only posting sporadically, and not responding when consumers reach out to engage. Another big problem is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.
LEAD GENERATION
What is lead generation?
The generation of leads is primarily focused on getting people who are interested in your business to take the next step towards actually making a purchase. This involves getting their contact details, which is then followed by nurturing those captured leads. There are many methods that can be used to generate leads, with most businesses using a mix of methods with different strengths. Lead generation precedes demand generation and is one of the early steps to expand the customer base.
What is Lead Nurturing?
Lead nurturing is all about focusing on your clientele and developing a rapport. Paying attention to their needs, answering their questions and being there for them throughout the buying process is crucial to lead nurturing. Good communication is the foundation of lead nurturing; you must be an attentive listener and be able to discern what the customer is looking for. Studies have shown that nurtured leads are more likely to make larger purchases than those who are not nurtured.
Is lead generation sales or marketing?
Marketing teams play a vital role in acquiring new customers. This process begins with understanding the customer's demographics, needs and understanding what they want to get out of the product or service. This data is then fed into the sales pipeline for conversion. In other words, lead generation is a mix of both marketing and sales, with marketing taking care of the earlier part of the process (which includes engagement and interest), while sales drive conversion.
You cannot expect to generate sales without investing in marketing. Both marketing and sales teams need to work closely together to ensure that the right kind of leads - those who are most likely to pay attention to your product and would be ready to buy it - are generated.
Does Lead Generation Help Sales, or Marketing?
Lead generation has a positive impact on both your agency's sales teams and marketing teams. The sales team receives the leads to work with and has the potential to turn those leads into clients. Meanwhile, your marketing team gains valuable insights from the leads' response patterns, such as topical trends, product demand, and more.
It's crucial that both teams benefit from lead generation in order to gain a better understanding of their consumers and stay ahead of changing trends.
Why lead generation is important for business?
Generating leads is an essential part of any business. The more leads you can get your hands on, the more potential customers you will have. The best leads are those that express interest in what you have to offer.
Lead generation gives you the opportunity to find potential clients and customers for your business. You can learn about their interests and what they need from you, so that you can develop strategies to convert them into paying customers. It’s an ongoing process that will help you expand your business.
How Could Lead Generation Help Me?
The purpose of lead generation is to help you get more business. But there are plenty of other ways it can help you too. Going back to our previous point, it can help both your sales and marketing teams, and also aid the growth of your overall business. Depending on how you use lead generation, there are many ways it can help you stand out against your competitors. For example, a benefit of working with Sonfu Digital Solutions is that your leads are exclusive to you. This means that your competitors will not be receiving the same leads. In fact, no one will be.
Another way lead generation can help you is by boosting your revenue. While that may sound like a long shot to some, it's actually a practice that's been around for awhile because it's true. When done correctly, lead generation allows you to reach multiple markets and audiences, which increases brand awareness and utility. Overall, lead generation helps you reach more people, which results in more promising leads and clients.
A third major benefit of lead generation is that it allows sales teams to focus on what really matters: their clients. How? It reduces the need for sending out emails or cold-calling residents in hopes of earning their business. With lead generation, these prospective clients come to you, which means the time you save on calling or emailing can go towards the great leads you're getting - or your current clients.
How does lead generation work?
After demand generation comes lead generation. Once you've used your demand generation strategy to grab the target audience's attention and keep them engaged, your next task is to collect people's contact information. Your lead generation strategy is designed around this objective: to gather people's contact information (as well as other details that can then be used for personalization in lead nurturing).
There are a number of ways to collect this information, from paid ads to having an opt-in form at the end of blog posts. You can offer visitors on your website a value proposition—or lead magnet—in exchange for their email addresses. You can create dedicated landing pages for lead generation. Once you've captured the lead, it's time to start nurturing them. With adequate nurturing, the lead will eventually convert into a paying customer.
How to do lead generation on Facebook?
Facebook is an excellent platform for generating leads. Ads require little investment and can produce great results. You can promote a landing page to capture leads. Facebook also has instant forms which can capture leads right on the platform. The form usually comes with pre-populated user details; this boosts the chances of conversion. If you lack experience with Facebook ads, get help from an experienced digital marketing company like Sonfu Digital Solutions.
How to do lead generation on LinkedIn?
LinkedIn's lead generation can be extremely beneficial, especially for B2B brands. There are a variety of LinkedIn ad campaigns, which include sponsored, sponsored messaging, text ads, and dynamic ads. The type of ad you choose should be based on your business type, target audience, and the objective of the campaign.
Although LinkedIn ads can be expensive, they tend to have a higher conversion rate than other types of ads. If you don't have experience with LinkedIn ads, it's best to seek out help from experts. Connect with an experienced digital marketing company like Sonfu Digital Solutions to get assistance in running successful campaigns and keeping cost-per-lead low.
What is a Lead?
A lead is a potential customer who has shown interest in your product or service. This interest can come from many sources, such as your website, a personal referral, an advertisement, or an event.
What is Lead Qualification?
Lead qualification criteria is set by marketing professionals and varies depending on the type of business, product, or service. The process of determining if a lead meets certain qualifications helps to identify sales-ready leads who are more likely to purchase.
What is a Qualified Lead?
A lead is only qualified when they match a set of predetermined standards. This means they are more likely to be interested in your product and salespeople can contact them. The requirements for what define a qualified lead differ depending on the industry, product and service.
How Do I Know Lead Generation is Working?
Determining whether your lead generation efforts are paying off can be tricky. One way to tell if your strategy is working is to compare the number of leads you're getting now to the number of leads you've gathered in previous years. This will show you whether your efforts are truly increasing your lead count.
It's also beneficial to monitor your leads on both a short-term and long-term basis. This will give you a more well-rounded view of how many leads you're bringing in, and whether that number is growing over time. Keep an eye out for any sudden changes or drops in your lead count, as this could indicate a problem with your strategy.
If you have a newfound understanding of your target market, this could be another sign that lead generation is working. For example, you may find that you're getting responses from age groups that you hadn't initially considered. Or, you might notice new purchase patterns emerging within your market. These insights can help you adjust your approach to better suit your audience's needs.
Finally, ask yourself how your clients and leads are getting in touch with you. Are they finding you through your direct mail or digital marketing efforts? Or are you reaching out to them directly? The answer to this question can give you a good idea of whether your current lead generation tactics are effective, or if there's room for improvement.
What are popular types of lead generation services?
The long and short of it is that there are a lot of popular types of lead generation services. With so many different types of lead generation services out there, it's no wonder you might find yourself asking, "What even is lead generation?" From search engine optimization (SEO) to pay-per-clicks, e-books, and blogging advertisements, there are plenty of ways your business can take advantage of this practice.
It's entirely possible that you're already using lead generation without even realizing it. Take social media for example. By targeting a specific audience, writing content catered to them, and using hashtags they're likely to click, you're already doing lead gen!
Since there are so many types of services falling under the lead gen umbrella, you'll want to find a unique way to use it if you decide to go at it alone. Our suggestion is to try some offline efforts like networking, hosting/sponsoring events, radio advertisements, and more.
EMAIL MARKETING
Is email marketing still effective?
Email marketing is a great way to reach your customers directly. You're sending an email right to their inbox, so you know they'll see it. Plus, even if they don't open it, they'll still see your company's name and the subject line. That way, you're always communicating directly with your audience.
Isn’t social media marketing taking the place of email marketing?
Although social media marketing is extremely popular, statistics show that email actually reaches three times more people than Facebook and Twitter combined. This is a significant difference that should not be ignored. While it is true that social media platforms are continuing to grow every day, they are nowhere near taking the place of email marketing anytime soon. For example, on Facebook each post only reaches a small portion of users even if they have opted into your list. However, if you have an email list, everyone on that list will receive the message.
Can I buy a list when I’m just starting out with email marketing?
It can be incredibly tempting to just buy an email subscriber list, but you really need to resist that temptation. The only way to get an email subscriber list that will benefit your company is to grow it organically. For one, many email service providers won't allow you to use purchased lists. Furthermore, the email addresses found on lists like those are not high-quality leads. They'll be much more likely to mark your emails as spam because they weren't specifically Opting into your email list.
How should I grow my subscriber list?
One of the most effective ways to grow your email marketing list is to offer your audience something in exchange for signing up to receive your emails. You can advertise this offer on your website, on your social media pages, or on landing pages you create. By getting the word out, you'll be able to attract leads who are interested in what you have to offer.
What makes a good incentive?
Content that will be seen as valuable by your particular audience. It can be an eBook, a white paper, a video, a webinar, even a coupon – anything that is attractive enough to potential customers that they are willing to give up their email address in order to get it.
Do I need to send an email newsletter?
Depending on your business, a newsletter may be the best route. However, for other businesses, a different approach works better. Newsletters often have multiple pieces of content, like recent blog posts or current specials. It's also acceptable to send an email with only one piece of content or a single marketing message. By customizing your email structure to your target audience, you can see what works best through trial and error.
How often should I send marketing emails?
The frequency of your email communications is important to consider. You don't want to annoy people by sending too many emails, but you also don't want to fall off their radar by sending too few. The happy medium will vary depending on your audience and what works best for them. In the future, 33% of marketers plan to send weekly emails, while 26% will send multiple times per month. As always, experimentation and testing will be key to finding the best strategy for your business.
What is the best day and time to send my marketing emails?
The answer to this question varies from business to business. The best way to find out what works best is through testing. Generally, weekends and mornings tend to be times when more emails are opened. However, since your audience may have different habits, it's best to experiment and then use your own data to make a decision.
How can I make sure my emails don’t end up in the spam folder?
There are a few clear email marketing practices to avoid if you want to stay out of the spam folder. Mentioning Viagra or writing in all caps, for example, will probably get you flagged. But spam filters have gotten more sophisticated over time, so one or two mistakes usually won't spell doom for your campaign. The best way to avoid the spam folder is to write not like a salesperson, but like a friend. The tone of your emails, and even the words you use, will be automatically be different.
Should I use HTML or plain text-based emails?
This is yet another excellent opportunity to try out A/B testing. There is no absolute right answer, even though some individuals swear by the aesthetically pleasing and attention-grabbing images used in HTML emails. Others maintain that text-only emails look best in every email program and are never blocked like images can be. Once again, it all depends on your particular audience and their preferences. As such, try out both versions and see which one is most successful.
How long should my emails be?
Keep your emails short and sweet- on average, people only spend about 20 seconds reading an email. So make sure that the most important info and your call to action are near the top, where they can be seen right away without having to scroll down.
How do I write a great marketing email?
When it comes to writing marketing emails, always keep in mind that the goal is to deepen your relationship with each individual subscriber. Write as if you're talking to a friend, rather than sounding like a used car salesman.
Should I segment my email lists?
If you have the time and resources to write extra content, and the flexibility within your niche to segment your subject matter, then by all means, do it! Segmenting your email list is a great way to personalize marketing messages according to subscribers’ individual interests, making them that much more effective.
Which metrics should I be looking at?
Email marketing success hinges on two key metrics: the open rate and the click-through rate. If your emails aren't getting opened, subscribers will never see your full marketing message. And if they're opening them but not clicking through to your site, your emails aren't converting.
How can I get subscribers to open my emails?
The best way to get people to open your emails is to write an excellent subject line each time. The only thing they have to go off of besides your company name is the subject line when they're scrolling through their inbox.
How do I write a good subject line?
Your subject line is like a first impression and you want to make sure it's a good one! Keep it short, sweet and to the point while still being catchy and intriguing. Test out different types of subject lines to see which ones get the best response from your audience.
How can I increase my click-through rate?
If you want people to take action, simply ask them. By including a call to action in your email - like "click here" or "shop now" - you'll see an increase in your click-through rate.
How do I write a great call to action?
Your call to action is vital to the success of your email. Be sure to place it prominently, both near the beginning for those who won't read the whole email, and again at the end for those who do. Keep it simple and clear, spelling out exactly what you want subscribers to do. For example, "Click here to download our report."
What should my From line say?
When crafting your from email address, the most important thing to keep in mind is recognition. An unfamiliar name on the From line is likely to result in recipients marking the email as spam. To avoid this, use either your company's name or an individual's name on the From line. If using an individual's name, be sure to include the company name as well so recipients are not confused.
What does the CAN-SPAM law say?
This law stipulates that anyone sending commercial emails must include an unsubscribe link in each email, as well as the company's physical address or P.O. Box. Furthermore, they must honor any subscriber's request to unsubscribe by never emailing them again. Noncompliance with this law can result in a fine of up to $300 per email recipient.
DATABASE REACTIVATION
What’s Database Reactivation (DR)?
Database Reactivation (DR) campaigns (sometimes known as Customer Reactivation or Client Reactivation) are marketing efforts aimed at re-engaging customers or clients who have not interacted with your business in a while. Basically, it's how we wake your old leads up from your database and get them to book appointments and use social media ads to get new leads to book appointments so that all you have to do is take care of the appointments we book for you and close the sale. We do it with text, email message, and ringless voicemail campaigns.
Database reactivation campaigns can be particularly effective for businesses that have a large number of inactive customers or clients (atleast 100+). By reaching out to these individuals and reminding them of the value that the business offers, businesses can often re-engage these customers and boost their sales or engagement. Additionally, these campaigns can help businesses retain their existing customer base and prevent them from losing customers to competitors.
Overall, database reactivation campaigns can be a valuable tool for businesses that want to boost their sales and engagement, and they should definitely be considered as part of any comprehensive marketing strategy.
What are the most popular Database Reactivation strategies to use?
There are many different strategies that businesses can use to reactivate inactive customers or clients. Some of the most popular strategies include:
Offering incentives or special promotions to encourage customers to make a purchase or engage with the business in some way. For example, businesses can offer discounts, free shipping, or other rewards to customers who make a purchase or sign up for a loyalty program.
Reaching out to inactive customers through various channels, such as email, phone, or social media, to remind them of the business and encourage them to engage with it. This can include sending personalized messages or offers that are tailored to the individual customer's interests and needs.
Creating engaging and relevant content that is designed to capture the attention of inactive customers and encourage them to engage with the business. This can include blog posts, videos, social media posts, or other types of content that are designed to be informative, entertaining, or otherwise valuable to the customer.
Leveraging customer data and analytics to better understand the needs and preferences of inactive customers, and then using this information to tailor reactivation efforts and offers to individual customers. This can help businesses create more personalized and effective reactivation strategies.
Overall, the best Database reactivation strategy will depend on the specific needs and goals of the business, as well as the preferences and behavior of its inactive customers.
Why Should You Use Database Reactivation Campaigns?
There are several reasons why businesses should consider using database reactivation campaigns:
Boost sales and engagement: By reaching out to inactive customers and reminding them of the value that the business offers, businesses can often re-engage these customers and boost their sales or engagement.
Retain existing customers: Database reactivation campaigns can help businesses retain their existing customer base and prevent them from losing customers to competitors. This can help businesses maintain a strong and loyal customer base over time.
Improve customer loyalty: By showing inactive customers that the business values their business and is willing to go the extra mile to re-engage them, businesses can often improve customer loyalty and strengthen the relationship between the business and its customers.
Save money: Re-engaging inactive customers can often be more cost-effective than acquiring new customers. By investing in database reactivation campaigns, businesses can save money on customer acquisition costs and focus their resources on retaining and growing their existing customer base.
Overall, database reactivation campaigns can be a valuable tool for businesses that want to boost their sales and engagement, and they should definitely be considered as part of any comprehensive marketing strategy.
Why are Database Reactivation Campaigns so effective?
Database reactivation campaigns are effective for several reasons.
First, these campaigns allow businesses to reach out to inactive customers and remind them of the value that the business offers. By doing this, businesses can often re-engage these customers and boost their sales or engagement.
Second, database reactivation campaigns can help businesses retain their existing customer base and prevent them from losing customers to competitors. This can help businesses maintain a strong and loyal customer base over time.
Third, database reactivation campaigns can improve customer loyalty by showing inactive customers that the business values their business and is willing to go the extra mile to re-engage them. This can help strengthen the relationship between the business and its customers.
Overall, database reactivation campaigns are effective because they allow businesses to re-engage inactive customers, retain their existing customer base, and improve customer loyalty. These benefits can ultimately help businesses boost their sales and grow their business.
What's the basic process of a Reactivation Campaign?
Identify the inactive customers or clients that the campaign will target. This can be done by analyzing customer records and creating a list of individuals who have not interacted with the business in a certain amount of time, such as 6 months or a year.
Develop a plan for reaching out to these inactive customers. This should include deciding on the channels that will be used to contact the customers (such as email, phone, or social media), as well as the messages or offers that will be used to re-engage them. Create any necessary materials, such as email templates, phone scripts, or social media posts, that will be used in the campaign.
Launch the campaign by reaching out to the inactive customers through the chosen channels, using the developed messages and offers to encourage them to engage with the business.
Monitor the results of the campaign and adjust the strategy as needed based on the response from the inactive customers. This can include testing different messages or offers or using different channels to reach out to the customers.
Client closes the deal and asks for referrals and reviews.
Overall, conducting a reactivation campaign requires careful planning and execution in order to be successful. By following these steps, businesses can effectively re-engage their inactive customers and boost their sales and engagement.
Three things to consider before embarking on a Database Reactivation campaign
Before embarking on a reactivation campaign, there are several things that businesses should consider:
The reasons why customers have become inactive: Before launching a reactivation campaign, it is important to understand why customers have stopped engaging with the business. This could be due to poor customer service, a lack of value or relevance, or better options or deals from competitors. By understanding the reasons why customers have become inactive, businesses can tailor their reactivation efforts to address these issues and encourage customers to re-engage with the business.
The most effective channels for reaching out to inactive customers: Different channels, such as email, phone, or social media, may be more effective for reaching out to inactive customers depending on the specific circumstances and preferences of the business and its customers. It is important for businesses to carefully consider the most effective channels for their reactivation campaign and to tailor their messages and offers accordingly.
The resources and budget available for the campaign: Conducting a successful reactivation campaign can require a significant investment of time, money, and other resources. Before embarking on a campaign, businesses should carefully consider the resources and budget that they have available and make sure that they are prepared to commit the necessary resources to the campaign in order to achieve the desired results.
Overall, by carefully considering these factors, businesses can develop a successful and effective customer reactivation campaign that helps to re-engage inactive customers and boost their sales and engagement.
How can businesses identify which customers or clients are inactive and in need of reactivation?
There are several ways businesses can identify inactive customers, including analyzing customer purchase history, monitoring customer engagement with marketing campaigns, and tracking customer website activity.
How can business owners use email marketing to reactivate customers?
Businesses can use email marketing to send personalized messages and offers to inactive customers, such as abandoned cart reminders or loyalty program updates. It's important to make sure the emails are targeted and relevant to the individual customer to increase the chances of success.
How can businesses use social media to reactivate customers?
Businesses can use social media to engage with inactive customers by posting interesting and relevant content, responding to comments and messages, and running targeted ads. It's also a good idea to make it easy for customers to follow and engage with the business on social media.
How can businesses measure the success of customer reactivation efforts?
Businesses can measure the success of customer reactivation efforts by tracking metrics such as the number of reactivated customers, the amount of revenue generated from reactivated customers, and the overall cost of the reactivation campaign.
Are there any ethical considerations to keep in mind when attempting to reactivate customers or clients?
It's important to respect customers' privacy and preferences when attempting to reactivate them. This includes obtaining consent before sending marketing messages, being transparent about how customer data will be used, and providing an opt-out option for those who do not wish to be contacted.
Three reasons why customers stop buying?
There are many reasons why customers may stop buying from a business. Some common reasons include:
Poor customer service: Customers may stop buying from a business if they have had a negative experience with the business's customer service, such as rude or unhelpful staff, long wait times, or a lack of responsiveness to customer needs and concerns.
Lack of value or relevance: Customers may stop buying from a business if they feel that the business's products or services no longer meet their needs or are not relevant to their interests. This could be due to changes in the customer's circumstances, the availability of competing products or services, or a shift in the customer's preferences.
Better options or deals elsewhere: Customers may stop buying from a business if they find a better deal or more attractive options from a competitor. This could be due to lower prices, better quality products or services, or more favorable terms and conditions.
Overall, the reasons why customers stop buying from a business can vary depending on the specific circumstances and the individual customer's needs and preferences. It is important for businesses to understand these reasons and take steps to address them in order to retain their customers and maintain a healthy and thriving business.
How long is this program?
Our signature program covers 3 months, and you’ll start getting more clients and customers within the first few days. After 3 months it's month to month.
But we have longer programs to ensure your success in getting a 2x ROI.
How many appointments will I get from Database Reactivation?
Generally, anywhere between 5% at the worst and 80% at the best will come back in through the doors. Depend on how old your list is and how responsive they are. The average for this program is 70%.
What are the lead generation tools used in this program?
There are several of them. The first two (Database Reactivation and Lead Nurture) will get you clients or customers in the next few days for free.
Then, we provide a library of proven lead marketing campaigns that you can use to create your own Facebook and Instagram ads.
Examples of Lead Generation Tools:
● Chatbots
● Social Posting
● Integrating personalization in your marketing
● Marketing Funnels
● Facebook Ads
● Instagram Ads
● Google Ads/Local Service Ads
● Retargeting
● Google My Business Optimization
● Local SEO
● Reviews Marketing
● Content Marketing
● Video Marketing
What is the Lead Nurture process?
We use a semi-automatic text message follow-up system that will bring more of your leads in through the doors than anything else on the market and people who work with us are the only ones who get access.
We use a combo of automation and business development specialists to respond to the leads.
Some Lead Nurturing Strategies:
● Landing Pages & Lead Capture Forms
● Automated Nurture Campaigns
● Converse With Leads in One Place
● Complete Advanced Analytics Dashboard
● Automatic Calling
● Ringless Voicemail
● Follow up with an automated SMS and Email
How long will it take to make new sales?
You’ll have more people in through the doors in less than a week from going live.
What’s included in this Reactivation program?
Everything you need for getting your old leads to come in and booked on your calendar and for getting more new leads and bringing them in too. Ad spend is not included.
Do you have a Reactivation guarantee?
Yes, we guarantee that we’ll continue supporting everyone who gets started with us until they get a minimum of a Double ROI within 90 Days.
Why use Database Reactivation for lead generation? Let's look at the numbers...
It's 6 to 7 times more expensive to acquire a new customer than it is to retain an existing customer.
A 5% increase in customer retention can increase company revenue by 25-95%.
Repeat customers spend 31% more than new customers. Retained customers buy more often and spend more than newer customers.
Satisfied, loyal customers are more likely to sing a company's praises and refer their friends and family — bringing in new customers, free of charge. Repeat customers refer 50% more people.
Loyal customers are gold: they are worth 10x more than the value of their first purchase.
70% of business owners say customer retention is cheaper than acquisition.
The success rate of selling to a repeat customer ranges from 60% to 70%. Meanwhile, the chances of converting a new customer range between just 5% and 20%.
For every 100 leads we generate you're getting 60%-80% sales opportunities instead of just 2%-10%.
80% of profits come from 20% of your customers
That’s where a database reactivation campaign can help, and its why database reactivation is one of the highest ROI opportunities in your sales and marketing strategy.
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